Friday, November 30, 2012


Covert Affairs
Nike Golf Changes The Game With High Speed Cavity Back Fairway Woods And Hybrids

By Pete Pappas 
You can follow Pete on twitter @PGAPappas and on blogspot at
PGAPappas.Blogspot

Fasten your seatbelts.  Nike Golf is changing the face of golf equipment.  And that’s making golfers everywhere “covet”  the Covert.
 

Yesterday Nike Golf announced the release of their new game-changing 2013 Covert hybrids and fairway woods, making the entire Covert line-up one of the most talked about, and highly anticipated of the upcoming season.

The hybrids and fairway woods incorporate exclusive technologies also employed in Nike Golf’s revolutionary new Covert driver and VR-S Covert irons.  And Nike says golfers who hit the new Covert fairway woods and hybrids will experience unparalleled distance, control, and forgiveness.


 

We have to wait until February 8th to find out for ourselves.  But I can tell you people who’ve already hit the 2013 Covert clubs told me they have a “mind-blowing wow factor” to them, and performance actually exceeds the hype.


February really, really can’t arrive soon enough.


Check out Nike Golf on facebook and on twitter @NikeGolf for the most up to date Nike Golf and Covert news.

This is a press release.

Nike Golf Changes the Game with High Speed Cavity Back Fairway Woods and Hybrids
Nike VR_S Covert is the world’s first dual-axis adjustable woods and hybrids

BEAVERTON, Ore. (November 29, 2012) – With eye catching aesthetics and state-of-the-art technology, Nike Golf takes innovation to a new level with the world’s first High Speed Cavity Back fairway woods and hybrids that conform to USGA and R&A Rules.

The Nike VR_S Covert fairway woods and hybrids exude innovation with an iconic look and high performance technologies. Like the Nike VR_S Covert Drivers, the VR_S Covert fairway woods and hybrids include three proprietary technology platforms: High Speed Cavity Back; FlexLoft adjustability (in Tour models only); and NexCOR face - all combining to create unparalleled distance, control and forgiveness.

The High Speed Cavity Back in the VR_S Covert is a technology used in irons, and now brought to drivers, fairways and hybrids for the first time by Nike Golf. The result is greater distance and control. The Cavity Back is visible from the sole view of the club, but is covered by the crown to be more pleasing at address – hence the name Covert. By incorporating this new hidden geometry into fairway woods and hybrids, Nike Golf engineers have been able to move the weight of the club to the corners, raising Moment of Intertia (MOI) to increase forgiveness and add even more distance to off-center shots.

Nike Golf’s FlexLoft is a simple pull, turn, and push/tighten mechanism that allows for an intuitive adjustment system. The patented Dual Axis adjustment allows golfers to choose their loft and face angle independently of each other by de-coupling loft from face angle. This all leads to an optimal ball flight for more distance as well as enhanced workability.

With FlexLoft adjustability in the VR_S Covert Tour fairway woods and hybrids, athletes are able to fine-tune their Nike arsenal to meet the challenges of the golf course. Distance gaps between irons and woods are resolved through simple loft and face adjustments, giving athletes more range and versatility in their bag.

“Providing athletes with the tools to succeed is our ultimate goal,” said Nike Golf Director of Club Product Creation, Tom Stites. “With the combination of High Speed Cavity Back, FlexLoft, and NexCOR technology, we are able to maximize distance, control, and consistency for every club in the bag. Athletes now have the performance they demand, as well as adaptability for any condition.”

The NexCOR face technology featured in the VR_S Covert fairway woods and hybrids is designed to deliver faster ball speed and longer shots from a wider area of the face. NexCOR creates more speed at impact by employing variable face thickness that increases the ball speed off the clubface, especially on the bottom half where players are most likely to make contact.

The VR_S Covert fairway woods and hybrids will be available in golf stores throughout North America and Europe on February 8, 2013, and in the rest of the world starting on February 15, 2013. Both will be offered in two models, the VR_S Covert Tour and VR_S Covert. The VR_S Covert Tour fairway woods and hybrids feature the FlexLoft adjustability technology. The VR_S Covert woods and hybrids offer a fixed head in 3 and 5 woods, as well as 2, 3, 4, and 5 hybrids. Both models will come with proprietary Kuro Kage shafts that are produced with higher carbon fiber density for superior strength.

Key Technologies: 

·       High Speed Cavity Back – Industry First, More Head Stability at Impact Means More Energy back to the Golf Ball = and More Distance
·       FlexLoft Adjustability System (in Tour models) – Any Loft. Any Face Angle. One Club for All.
·       NexCOR – The New Face of Speed


Nike VR_S Covert Tour Fairway Woods
Availability: February 8, 2013
Specifications: 3W: 13*-17* (RH/LH), 5W: 17*-21* (RH/LH)
Kuro Kage Silver 70 Shaft Flex: X, S, R
Street Price: $249.99

Nike VR_S Covert Fairway Woods
Availability: February 8, 2013
Specifications: 3W: 15*, 5W: 19*
Kuro Kage Black 60 Shaft Flex: X, S, R, A
Street Price: $199.99

Nike VR_S Covert Tour Hybrids
Availability: February 8, 2013
Specifications: 3H: 17*-21* (RH/LH), 5H: 21*-25* (RH/LH)
Kuro Kage Silver 80 Shaft Flex: S, R
Street Price: $229.99

Nike VR_S Covert Hybrids
Availability: February 8, 2012
Specifications: 2H: 17* (RH/LH), 3H: 20* (RH/LH), 4H: 23* (RH/LH), 5H: 26* (RH/LH)
Kuro Kage Black 70 Shaft Flex: S, R, A
Street Price: $179.99